Send a survey link anywhere your customers are
Survey links open a standalone survey page that works on any device. Share them through email, WhatsApp, SMS, support chat, QR codes, or social — and collect feedback without needing an embedded widget.
- Works across channels: email, WhatsApp, SMS, chat, QR and more.
- Best for post-event feedback and situations where embedding isn’t possible.
- Keep it fast: one question + optional follow-up for the “why”.
What a survey link does
A survey link is a URL that opens a standalone survey page. That means you can use the same survey across multiple channels — without changing your website.
A simple link-survey flow
Survey links are great when you want flexibility, speed, and easy sharing.
- 1) Choose a survey (NPS, CSAT, CES, thumbs, quick poll).
- 2) Share the link via email, WhatsApp, SMS, chat, QR, or social.
- 3) Capture the score + optional follow-up comment.
- 4) Route results to the right team for action.
When survey links are the best choice
Use survey links when you want maximum distribution flexibility:
- WhatsApp/SMS outreach
- Support chat follow-ups
- Events, workshops, in-person moments (QR codes)
- When email embedding isn’t possible
Channels that work best for survey links
Survey links are channel-agnostic: if you can send a URL, you can collect feedback. Start with the channels where customers respond fastest.
Email (link to standalone page)
Send a short message + one clear CTA button. Great for CSAT after support or onboarding.
High intent and quick replies. Perfect for post-service feedback and short thumbs/CSAT questions.
SMS
Best for ultra-short surveys. Keep the message tight and the survey under 10 seconds.
Live chat & support tools
Send the link when a conversation ends to measure CSAT and capture quick context.
QR codes (offline → online)
Use survey links at events, in stores, on delivery notes, or training sessions.
Any other channel
Social, communities, in-app messages, internal comms — if it supports a link, it works.
Message examples you can copy
Short messages win. Tell customers what you’re measuring and how long it takes.
Email example
Subject: Quick question (10 seconds)
Hi {{first_name}}, could you rate your experience with our support today?
It takes less than 10 seconds.
→ Share feedback: https://your-survey-link
WhatsApp example
Hi {{first_name}} — quick one: how was your experience today? (10 sec)
https://your-survey-link
SMS example
Quick question: how was your experience? (10 sec) https://your-survey-link
Support chat example
Before you go — could you rate this support experience? It takes 10 seconds: https://your-survey-link
How to get higher response rates with survey links
Link surveys work when they’re short, timely, and clearly relevant.
Make it easy
- Keep it to one score question + optional follow-up.
- Tell people it takes 10 seconds.
- Use a single clear CTA: “Rate your experience”.
Send it at the right time
- Send right after the moment you’re measuring (ticket closed, onboarding done, delivery complete).
- Use frequency caps to avoid over-surveying.
- Segment by journey stage so the question fits.
Pro tip: one link, many channels
A single survey link can be used across email, WhatsApp, SMS, and chat. That means your reporting stays consistent even when your distribution channels vary.
Keep the survey page mobile-first — most responses will come from a phone.
Common survey link questions
Quick answers about when to use links, what to ask, and how to identify respondents.
Survey links vs embedded surveys — what’s better?
Survey links are best when you need cross-channel flexibility (WhatsApp, SMS, chat, QR). Embedded surveys are best when you want one-click feedback inside the message or on your website.
How long should a link survey be?
Keep it under 10 seconds: one score question plus an optional follow-up comment. Short surveys get more responses.
Can I identify who responded?
Yes, if you include identifiers in the link (for example from your CRM). If you don’t, you can still capture anonymous feedback.
Do survey links work on mobile?
Yes. Survey links are designed to be mobile-first, which is why they work so well for WhatsApp and SMS.
How do I improve response rates?
Send it immediately after the moment, keep it short, and explain what the customer gets from responding. Avoid survey fatigue with frequency caps.
What survey types work best?
NPS, CSAT, CES, thumbs and quick polls all work well as links. Try the question types in the live demo to choose the right format.
Explore other ways to distribute surveys
Survey links are perfect for cross-channel outreach. For in-the-moment feedback, use website surveys with a widget.
Website surveys
Run surveys directly on your website with a feedback widget and smart triggers.
Email surveys (embedded)
Embed surveys into HubSpot emails (and other tools) so customers can respond in one click.
CSAT survey
Measure satisfaction right after support, onboarding, delivery or key touchpoints.
Want to send survey links without messy tools?
Join the waitlist and we’ll reach out when Novella is ready for new teams. We’ll help you set up the right questions, the right timing, and the right follow-ups — across every channel you use.