Put customer feedback where your team already works
Novella connects surveys and responses straight into HubSpot, Slack, Zapier and your existing tools — so feedback shows up in context, not in another tab you forget to open.
- Sync scores and comments to contacts and companies in HubSpot.
- Send real-time alerts into the right Slack channels and inboxes.
- Use Zapier to connect Novella events to the rest of your stack.
Make feedback part of every contact and deal
Novella is built to sit on top of HubSpot. Every score and comment can enrich contacts, companies and deals, so marketing, sales and success all see the same customer story.
Deep HubSpot sync
Map survey responses directly to HubSpot properties and timeline events. Use them in lists, reports, workflows and playbooks — without manual exports.
Get the right feedback to the right people
Not every response needs a meeting. Novella helps you route the important ones — so teams can act quickly when customers are unhappy, confused or ready to expand.
Slack alerts
Post new responses directly into the Slack channels your teams already live in — with scores, comments and links back to HubSpot.
Email notifications & digests
Keep stakeholders updated with instant notifications for critical responses, plus regular summaries of scores, themes and notable comments.
Close-the-loop workflows
Make it easy for support and success teams to reply, escalate and resolve feedback — and track who followed up, and when.
Connect Novella to the rest of your stack
Whether you live in HubSpot alone or have a full warehouse and BI setup, Novella fits in neatly. Start simple with Zapier, then grow into more advanced workflows as you need them.
Zapier & automation tools
Use Zapier to connect Novella events to hundreds of other tools — from ticketing and project management to internal notifications and docs.
Webhooks & API
Forward responses to your own backend in real time. Build custom workflows, enrich your warehouse or blend Novella data with product usage.
Exports when you need them
Pull out raw responses, scores and metadata as CSV for deeper analysis in spreadsheets or BI tools — without waiting for a developer.
Want to see Novella plugged into your own stack?
Join the waitlist and we’ll reach out when we’re ready for new teams. We’ll share how Novella connects to HubSpot, Slack and Zapier, and help you design your first workflows.